Photo: Jacek Dylag / Unsplash

Where To Shop In Vienna

Vienna offers some of the best shopping in Europe with many great boutique shops, art and crafts galleries, as well as classy design and home decor stores


Vienna is a popular European luxury shopping destination, and the city’s rich cultural and historic traditions are reflected in the outdoor markets, designer boutiques, upscale shops, and unique local crafts found throughout Austria’s affluent capital. 

Stroll Vienna’s charming pedestrian zones and shopping streets to experience the lovely ambiance of the historic city centre, contemporary shopping areas, and outdoor markets. The Kohlmarkt area is a popular Vienna shopping destination for jewelry, watches, and international luxury goods. Visit the new Goldenes Quartier in Vienna’s Old City for a luxury shopping experience at the flagship stores of Emporio Armani, Prada, Saint Laurent, Louis Vuitton, and Chanel, among others.


Luxury Shopping Experiences in Vienna


Vienna markets offer a local and multicultural shopping experience and are the perfect places to soak up authentic Viennese culture. Visit the popular Naschmarkt, Vienna’s largest – and most popular – permanent market. Fresh produce and Viennese specialties are available year-round, along with international delicacies and local crafts. During the holidays, Vienna’s famous Christmas markets are simply magical-and offer a classic European Christmas market experience.

If you’d like to take a bit of Vienna home with you – or outfit your Austrian vacation rental or permanent residence – let be your exclusive guide to the best home décor, local crafts, exquisite jewelry and watches, and designer clothing and accessories in Vienna.